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TBWA and McDonald’s play ‘Angry Birds’ in China

Playing Rovio’s ‘Angry Birds’ on their Apple devices is quite a popular pastime time for many. McDonald’s, the popular fastfood brand wanted to tap into that consumer habit to get them to eat more...

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SG takes to social media after Hello Kitty frenzy brings down McDelivery

McDonald Singapore’s McDelivery site has seen outages since Thursday last, as the QSR’s (quick service restaurant) ‘Hello Kitty’ promotion was launched. The frenzy for the plushie – which are available...

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Coca-Cola, WPP & Ogilvy top 2013 Effie Effectiveness Index in APAC

The Coca-Cola Company is the most effective marketer, as well as brand, in the Asia-Pacific region, according to the 2013 Global Effie Effectiveness Index. WPP is the most effective holding company and...

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Three reasons from Prudential & McDonald’s on why mobile marketing works

One big question facing mobile as a medium today is how marketers should approach the platform to see value in their communication activities. At present, marketers at an average spend anywhere between...

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McDonald’s partners with Mobext for mobile couponing in Philippines

McDonald’s is  partnering with Mobext to bring its Ang Pao coupons to mobile. An annual tradition, McDonald’s Ang Pao coupons are distributed at the start of the year to give customers a chance to...

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McDonald’s & Visa experiment with payment via mobile app in Singapore

In what is being touted as a first in the Southeast Asia region, McDelivery users in Singapore can now use their Visa cards to pay for orders through the McDelivery mobile application instead of paying...

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